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For those who DO!
Lenovo become the No. 2 computer manufacturer in the world and now it goes for more. Despite these amazing achievements, not many people in Europe (especially in the consumer segment) are familiar with...
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Google Chrome + LEGO
The LEGO experience has always been amazingly addictive. I can still remember playing as a kid with my LEGO bricks for hours. Non-Stop. Researches shown that certain associations and memories from our...
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Casual thoughts on Marketing
I remember reading an email (not long ago) from Chris Capossela (Microsoft CMO) on how great marketing should look like. The email had simple (but yet powerful) principles on successful marketing...
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Mobile Addiction
I am currently reading a book from Martin Lindstrom call Brandwashed (link here in case you want to get it as well). This morning, on my way to work , I took my Kindle from my bag and started to read...
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Fresh Marketing
The digital era & Co is oftenly dazing us with the needless complexity that unnecessarily forces into our lives. It is already the “norm” that any (and every) marketing campaign needs to be...
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The Samsung Conundrum
Over the last year or so, I have witnessed how Samsung becomes a major player in the PC + Mobile and beyond scenario: “The three screens ecosystem”. An incredible work has been done on the notebook...
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Marketing is NOT dead
Last week I read an article from Bill Lee titled “Marketing is Dead”. Yes, the headline is extremely sensationalist, most commonly to be shown in mediocre publication eager for clicks, but considering...
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Biased feeds: Facebook Promoted Posts
I couldn´t stop noticing the new ”Pay-to-Promote” option available to me (and many other users) while submitting a Foursquare “check-in” on my Facebook profile. Yes, that´s true; you can now pay to...
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All Superbowl ads right here
Bing and Google tell me the Ravens and the 49ers were the two teams that played the Super Bowl final in 2013 (and it seems that the Ravens defeated the San Francisco team). But who cares. This is not...
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Adobe Ad – Animals
Great Super Bowl 2013 “postmortem” ad campaign from Adobe! That´s the type of creative advertising I like. Spontaneous, relevant and timely. Well done Adobe!
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